We Have 33 Years of Experience in Flooring & Renovating Service
At Deep Reflections, we specialize in solid hardwood floors for existing homes—not new construction. With 33+ years of experience, a by-appointment showroom, and DUST FREE refinishing, we deliver expert service and custom flooring solutions from start to finish.
- Best Quality Standards
- 100% Satisfaction Guarantee
- Quality Control System
- Commitment to Customers
- Highly Professional Team
- Best Materials
Services We Offer
Experience premium craftsmanship with our luxury hardwood flooring services in Central Dallas, North Dallas, the Metroplex, and Northwest Suburbs. From custom installations to dust-free refinishing, we deliver elegant, high-end flooring solutions tailored to your home and lifestyle.
We Provide The Best Materials For Your Floor and Renovation
With 33+ years of personal field experience, Deep Reflections Hardwood Floors Co. specializes in dust-free refinishing, custom hardwood installation, and expert repairs for homeowners. We are a Bona Certified Craftsman, proud member of the N.W.F.A., and hold a 5-star rating with the B.B.B. Backed by hundreds of thousands of satisfied clients, we use premium materials, offer free in-home estimates, and provide one-on-one showroom appointments. No builders—just personalized service and flawless results, every time.
Our Latest Projects
Take a look at our recent hardwood flooring transformations, from repairs to full installations.
Our Client's Reviews
Posted on Andy BurlingameTrustindex verifies that the original source of the review is Google. Over the past 20 years, Joe and his crew have installed all of the hardwood floors in our house. The quality of their work is outstanding.Posted on David STrustindex verifies that the original source of the review is Google. Friend of ours in Dallas needed new hardwood put down in his house - Joe was nice quick and informative to all of us :) :)Posted on Jose AvilesTrustindex verifies that the original source of the review is Google. Deep Refections installed hardwood floors 13 years ago in my Highland Patk residence. They look as beautiful as ever. People who visit always tell me how beautiful the floors look. Minimum effort to maintain. I’m so thankful for the quality of Deep Reflections work. Thanks Jose AvilesPosted on richard jomesTrustindex verifies that the original source of the review is Google. Joe did my floors 18 years ago (7 rooms and halls) they looks great no problems until recent water damage from roof leak, I needed him again. He can right over and is in process of repairing.Posted on Whitney KeyeTrustindex verifies that the original source of the review is Google. My husband Andy & I hired Joe Robbins of Deep Reflections Hardwood Floors in February 2021 to refinish our first floor living space and were very impressed by Joe and team’s technical knowledge, attention to detail, genuine care for professional workmanship, and the final finish. Based on this experience, in October 2025 we hired Joe again to complete Phase 2 and refinish our homes bedrooms and bathroom hardwood floors. Joe provided the same level of service as well as they color matched the floors with their prior work in 2021, and provided the service and high quality finish. The floors look fabulous. We look forward to completing Phase 3 - Hallway and other Bedrooms with Joe in the future, as soon as we complete another and separate remodeling project. We highly recommend Deep Reflections and look forward to working with them again soon!Posted on Harriet RaskinTrustindex verifies that the original source of the review is Google. Joe and his crew did a wonderful job refinishing by hardwood floors! They were professional, showed up on time and my floors look brand new! I highly recommend them!!Posted on bob innamoratiTrustindex verifies that the original source of the review is Google. In 2004, I hired Joe Robbins of Deep Reflections Hardwood Floors Co. to remove the existing brick veneer flooring in my kitchen and install hardwood floors. It was a complex job, and Joe handled it beautifully. Once the brick was removed, unexpected challenges with floor support and leveling emerged, but Joe navigated them with skill and professionalism. For 21 years, the floor held up wonderfully. Naturally, some wear developed in front of the sink and refrigerator, so I decided to have it refinished. Given the outstanding work Deep Reflections did in 2004, I sought out Joe again—and was pleasantly surprised to find he was still in business and available. Once again, Deep Reflections delivered exceptional results. Their pricing was fair and reasonable, communication was clear, they arrived on time, worked efficiently, and the craftsmanship was meticulous. The floors look fantastic. In today’s world, finding dependable, honest, experienced, and well-trained professionals is no small feat. Deep Reflections Hardwood Floors Co. exceeds all expectations. I highly recommend them to anyone seeking superior workmanship and reliable service.Posted on Travis AlcalaTrustindex verifies that the original source of the review is Google. I scheduled an appointment for Joe to come out for a floor repair. He didnt show nor did he call to inform me he wasn't going to make it at the scheduled time. When I reached out 5 minutes past the scheduled time he informed that he wasn't going g to make it. We then agreed to another day / tume for him to come out and he no showed again. I wouldn't recommend them to anyone!Posted on Elisca HicksTrustindex verifies that the original source of the review is Google. I wanted to share my experience with Deep Reflections during the removal of my water-damaged hardwood floors. In short, I was highly impressed with both the team and the quality of their work. From the start, it was clear that Joe brings a high level of expertise to the job—his ability to assess the extent of the damage was remarkable. Before even using a moisture meter, he accurately identified how much of the flooring needed to be removed to prevent further spread of the damage. He later confirmed his assessment with the moisture readings, which was both reassuring and impressive. Although I believed I had prepared the space by clearing out furniture, Joe went a step further by recommending additional measures to help contain dust during the removal process. The team immediately set up plastic containment barriers and took extra care to protect nearby walls and items. Special thanks to Martin, Beto, and Junior for their hard work throughout the project. The removal process was no small task, and their strength, diligence, and professionalism truly stood out. They ensured all debris was bagged and removed from the home efficiently, and even small touches—like sweeping off our door mat—did not go unnoticed. I greatly appreciate the team’s respectful and thoughtful approach, especially under such disruptive circumstances. I’m looking forward to seeing their work on the upcoming installation!Posted on Sugie Dotson PoteetTrustindex verifies that the original source of the review is Google. Joe did a beautiful job on our teak floors last year. When I asked if they could come correct damage done by another contractor, he came right out to survey the damage and gave me a very reasonable quote immediately to return the floors to their beauty. I know he and his company will do a fine job doing just that.